Charley's Media Blog

  FILM PRODUCTION  P roduction S tages 1. Development 2. Pre Production  3. Production 4. Post Production 5. Distribution Indie companies may alter the production schedule to fit their budget. PRODUCTION Technology advanced ------> physical film -----> digital -------> some say digital film is less authentic. Sound ------ > silent --> noise -------> quality increased -------> dubbing, foley CGI - computer generated images -------> cost reduction -------> less real MARKETING above the line below the line Billboard Trailer Merchandise Social Media ( unless paid for ) Brand Partnerships Word of mouth #glicked #barbenhiemer Press Tours Watch parties Micro influencers £70 million out of a £100 million budget film is spent on marketing THE PURGE: $5m production, $20m marketing AVENGERS:ENDGAME: $200 Million out of $356 Million DISTRIBUTION streaming cinema watch parties - twitch, kick DVD VHS  unofficial: social media - tiktok Streaming Wars Cine...

 

  MOTIVATION MODEL                                                                                                                                1. Action - Limited time events / scorpions 2.   Social - The ability to invite friends to your island (pandemic) 3. Mastery - Best island, most money 4. Achievement - Unlocking new areas and items 5. Immersion - Being able to immerse into the animal crossing world (pandemic) 6. Creativity - Creating your own island layout, house                                                       ...

Representation   DEFINITION : How the media portrays events, issues and social groups. Controlled by the power of industry leaders.                                                C lass A ge G ender E thnicity D isability STUART HALL Keyword: POWER Audience are active and respond to media G ossip mags, Music Videos, Adverts -----> Ideology lurk beneath them. 1. Dominant reading - agree 2 . Negotiated reading - partially agree 3. Rejected reading - disagree CASE STUDY Avengers : Ideology showing that all women can be powerful and strong - shown through a diverse  group of women. Shows the inclusivity of Marvel as a brand. Promoting feminism.                                REJECTED - T okenistic representation as main characters are all male.         ...

MEDIA LANGUAG E SEMIOLOGY: THEORY BY ROLAND BARTHES SEMIOTICS  are s igns that can provide meaning. The literal meaning of a sign is known as the  DENOTATION.  Denotations signify CONNOTATIONS  , which are the thoughts and feelings associated with the denotation. MISE EN SCENE - French term translating to what is in the scene. Writing task - Media Language and Representation. Stereotypical messages surrounding gender pervade in the image, with the male character being shown as powerful and possessive over the female character. This portrayal supports the harmful stereotype that a man should hold the power in a relationship over a woman, who should remain fragile and let her partner protect her. This is seen through elements of mise en scene, one example  being the body language of the pair. The female character has her eyes closed, head tilted downwards against the male, away from the camera, suggesting that the attention should be on the man, and she is nothing...

INDUSTRY 1.   Disney 2.   HBO 3.  Radio 1 4.  Nintendo 5.  Twitter 6.  Apple 7.   Warner Bros 8.   Sony 9.  Netflix 10.   Newscorp PRODUCTION >  DISTRIBUTION >  CIRCULATION NEWS NEWSCORP : Owns The Sun and Fox News Owned by Rupert Murdoch - owns 19% of UK news One person owning such a large piece of media is harmful because the opinions of one person will be evident in all of the news that is published. These opinions will be pushed onto an audience no matter how harmful they are. DMGT GROUP : Owns the Daily Mail  Viscount Rothermere - owns 33% of UK news Both vote Conservatives and fund them. FILM INDUSTRY : HESMONDHALGH Horizontal vs Vertical Integration Vertical : Purchase of companies at all levels of production Horizontal : Purchase of competing companies in the same industry DISNEY > ESPN  Monopoly - When one business owns the whole market PROBLEMS: One point of view No new ideas (stagnation) Censo...

  AUDIENCE How media forms target, reach and address audiences. How audiences interpret and respond to them. How audiences become producers. TARGET AUDIENCES : The intended audience/readership of a piece of media. Age, sex, occupation and education should be considered. OCCUPATION GROUPS   A : Lawyers, doctors, scientists; well paid professionals B : Teachers, middle management; fairly well paid professionals C1 : Junior management, bank clerks, nurses; 'white collar professionals' C2 : Electrician, plumbers, carpenters; blue collar professionals D : Manual workers; drivers and postal workers E : Students, unemployed, pensioners OR PSYCOMETRIC AUDIENCE PROFILE : Values, lifestyle and attitudes considered. ASPIRER Seek status EXPLORER Seek discovery MAINSTREMER Seek security REFORMER Seek enlightenment RESIGNED Seek survival STRUGGLER Seek escape SUCCEEDER Seek control Psychometric data fits a wider range of people and is less outdated/stereotyped.  

AC assessment   model answer - distribution. the games industry has also faced distribution problems due to advancing digital convergence. on the one hand, the ability to share games seamlessly online has made video games incredibly sharable, and thus spreadable. this leads to effective word of mouth advertising, where online memes and user generated content aids more traditional, above-the-line marketing strategies. produces have begin to target streamers, full time games who play games for a living, to play their games online. even streamers with under 300 concurrent viewers can be a valuable asset, known as micro influencers, and can share unknown games to a dedicated fanbase seamlessly streamed from a console or a pc. however, on the other hand, the sharability of content has been a problem for producers and has lead to multiple leaks online where games are shared too early, famously, the last of us 2 had a huge plot twist leaked in advance, ruining initial impressions of the g...