Audience and Identity

 MOTIVATION MODEL                                                                                                                            

1. Action - Limited time events / scorpions

2. Social - The ability to invite friends to your island (pandemic)

3. Mastery - Best island, most money

4. Achievement - Unlocking new areas and items

5. Immersion - Being able to immerse into the animal crossing world (pandemic)

6. Creativity - Creating your own island layout, house

                                                                                                                                                                       

MAINTAINING AUDIENCES                                                                                                                  

  • Friendly appeal, widens the variety of people who enjoy the game
  • DLC's
  • Add more games in the franchise (repeat IP's)
  • Age ratings
  • Merchandise
  • Events/updates
  • Multiplayer
  • Adverts
independent games can afford to target niche audiences. (cost less - less risk)

AGE RATINGS   ------------------------------------------------------------------------------------------------------
  • Regulated by PEGI
  • Low age rating = more appeal
  • Animal crossing rated 3: Has an online warning.
Types Of Player -------------------------------------------------------------------------------------------------------
  • casual - don't play much, typically mobile games
  • core - regularly play, but aren't serious or competitive
  • hardcore - high end equipment, play often and competitively
Animal crossing targets all three types.
Nintendo's intended audience = casual

Casual:
  • switch design, short play sessions on commute
  • game is in real time, forces shorter play session
Core:
  • time travelling feature quickens game time.
  • cheating? or catering to players
Hardcore:
  • pandemic accelerated user behavior
  • online competition for islands
  • prosumers
  • certain villagers are more sought out for.
  • creativity - island designs
Marketing
  • Nintendo don't go to any conventions to avoid competition, so stream their game trailers on YouTube (Nintendo direct)
  • word of mouth/prosumer content
  • synergy with other products after release (monopoly, smash bros, Lego)
  • free patches (small updates keep players returning)
  • paid DLC (happy home designer)
  • people return for the free update, then pay for the DLC.
Hardcore fans are frustrated as updates have stopped.

Caged 
  • character creation menu lets players express themselves
  • expression of the player's ideal self
Animal Crossing Grandma
  • 87 year old putting 3500 hours into game proves that the game is for everyone
  • Nintendo send a switch - 20m views (cheaper marketing)
  • character named after her - merchandise made for extra money.

Comments

Post a Comment

Popular posts from this blog

Representation

Representation   DEFINITION : How the media portrays events, issues and social groups. Controlled by the power of industry leaders.                                                C lass A ge G ender E thnicity D isability STUART HALL Keyword: POWER Audience are active and respond to media G ossip mags, Music Videos, Adverts -----> Ideology lurk beneath them. 1. Dominant reading - agree 2 . Negotiated reading - partially agree 3. Rejected reading - disagree CASE STUDY Avengers : Ideology showing that all women can be powerful and strong - shown through a diverse  group of women. Shows the inclusivity of Marvel as a brand. Promoting feminism.                                REJECTED - T okenistic representation as main characters are all male.         ...
Read more

Audience

  AUDIENCE How media forms target, reach and address audiences. How audiences interpret and respond to them. How audiences become producers. TARGET AUDIENCES : The intended audience/readership of a piece of media. Age, sex, occupation and education should be considered. OCCUPATION GROUPS   A : Lawyers, doctors, scientists; well paid professionals B : Teachers, middle management; fairly well paid professionals C1 : Junior management, bank clerks, nurses; 'white collar professionals' C2 : Electrician, plumbers, carpenters; blue collar professionals D : Manual workers; drivers and postal workers E : Students, unemployed, pensioners OR PSYCOMETRIC AUDIENCE PROFILE : Values, lifestyle and attitudes considered. ASPIRER Seek status EXPLORER Seek discovery MAINSTREMER Seek security REFORMER Seek enlightenment RESIGNED Seek survival STRUGGLER Seek escape SUCCEEDER Seek control Psychometric data fits a wider range of people and is less outdated/stereotyped.  
Read more