River Island

 RIVER ISLAND

  •  Established in 1948
  •  Over 250 UK stores
  •  Typically conventional high street fashion advertising until 2018 campaign.
Model: Jordan Luce
  • French, Former pro basketballer
objectives :
  • Challenge outdated stereotypes
  • Promote inclusivity and diversity
  • Celebrate individuality
  • Not define people by ability/stereotype.











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