Audience

 AUDIENCE

• How media forms target, reach and address audiences.
• How audiences interpret and respond to them.
• How audiences become producers.

TARGET AUDIENCES : The intended audience/readership of a piece of media.

Age, sex, occupation and education should be considered.

OCCUPATION GROUPS 

A : Lawyers, doctors, scientists; well paid professionals

B : Teachers, middle management; fairly well paid professionals

C1 : Junior management, bank clerks, nurses; 'white collar professionals'

C2 : Electrician, plumbers, carpenters; blue collar professionals

D : Manual workers; drivers and postal workers

E : Students, unemployed, pensioners

OR

PSYCOMETRIC AUDIENCE PROFILE : Values, lifestyle and attitudes considered.

ASPIRER Seek status

EXPLORER Seek discovery

MAINSTREMER Seek security

REFORMER Seek enlightenment

RESIGNED Seek survival

STRUGGLER Seek escape

SUCCEEDER Seek control

Psychometric data fits a wider range of people and is less outdated/stereotyped.