Film Production

 FILM PRODUCTION 

Production Stages

1. Development

2. Pre Production 

3. Production

4. Post Production

5. Distribution

Indie companies may alter the production schedule to fit their budget.

PRODUCTION

  • Technology advanced
------> physical film -----> digital

-------> some say digital film is less authentic.

  • Sound
------ > silent --> noise

-------> quality increased

-------> dubbing, foley

  • CGI - computer generated images
-------> cost reduction

-------> less real

MARKETING

above the line

below the line

  • Billboard
  • Trailer
  • Merchandise
  • Social Media (unless paid for)
  • Brand Partnerships
  • Word of mouth #glicked #barbenhiemer
  • Press Tours
  • Watch parties
  • Micro influencers
£70 million out of a £100 million budget film is spent on marketing
THE PURGE: $5m production, $20m marketing
AVENGERS:ENDGAME: $200 Million out of $356 Million

DISTRIBUTION
  • streaming
  • cinema
  • watch parties - twitch, kick
  • DVD
  • VHS
  •  unofficial: social media - tiktok
Streaming Wars
  • Cinema's death exaggerated
------> snacks
------> rise of independent cinemas
------> legacy showings eg. interstellar : new audience
  • Producers forced to embrace streaming
------> streaming takes profit from cinema

  • Post pandemic
-------> cinema usually does well in economic crisis
-------> pandemic - cinemas lost £1bn in ticket sales
-------> accelerated user behavior

Recovery
  • hybrid releases eg. wonder woman 1984
-------> charging a premium price to watch on streaming simultaneously than the cinema
-------> cinema losses
-------> piracy


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