Representation - Driving Test

 











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Representation

Representation   DEFINITION : How the media portrays events, issues and social groups. Controlled by the power of industry leaders.                                                C lass A ge G ender E thnicity D isability STUART HALL Keyword: POWER Audience are active and respond to media G ossip mags, Music Videos, Adverts -----> Ideology lurk beneath them. 1. Dominant reading - agree 2 . Negotiated reading - partially agree 3. Rejected reading - disagree CASE STUDY Avengers : Ideology showing that all women can be powerful and strong - shown through a diverse  group of women. Shows the inclusivity of Marvel as a brand. Promoting feminism.                                REJECTED - T okenistic representation as main characters are all male.         ...
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Audience

  AUDIENCE How media forms target, reach and address audiences. How audiences interpret and respond to them. How audiences become producers. TARGET AUDIENCES : The intended audience/readership of a piece of media. Age, sex, occupation and education should be considered. OCCUPATION GROUPS   A : Lawyers, doctors, scientists; well paid professionals B : Teachers, middle management; fairly well paid professionals C1 : Junior management, bank clerks, nurses; 'white collar professionals' C2 : Electrician, plumbers, carpenters; blue collar professionals D : Manual workers; drivers and postal workers E : Students, unemployed, pensioners OR PSYCOMETRIC AUDIENCE PROFILE : Values, lifestyle and attitudes considered. ASPIRER Seek status EXPLORER Seek discovery MAINSTREMER Seek security REFORMER Seek enlightenment RESIGNED Seek survival STRUGGLER Seek escape SUCCEEDER Seek control Psychometric data fits a wider range of people and is less outdated/stereotyped.  
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