Industry

INDUSTRY

1.  Disney

2.  HBO

3.  Radio 1

4.  Nintendo

5.  Twitter

6.  Apple

7.  Warner Bros

8.  Sony

9.  Netflix

10.  Newscorp

PRODUCTION > DISTRIBUTION > CIRCULATION

NEWS

NEWSCORP : Owns The Sun and Fox News

Owned by Rupert Murdoch - owns 19% of UK news

One person owning such a large piece of media is harmful because the opinions of one person will be evident in all of the news that is published. These opinions will be pushed onto an audience no matter how harmful they are.

DMGT GROUP : Owns the Daily Mail 

Viscount Rothermere - owns 33% of UK news

Both vote Conservatives and fund them.

FILM INDUSTRY : HESMONDHALGH

  • Horizontal vs Vertical Integration
Vertical : Purchase of companies at all levels of production

Horizontal : Purchase of competing companies in the same industry

DISNEY > ESPN 

Monopoly - When one business owns the whole market

PROBLEMS:

  • One point of view
  • No new ideas (stagnation)
  • Censorship
  • No competition - increase of price
VERTICAL INTERGRATION : FILM AND TELEVISION
  • Writing 
  • Casting 
  • Filming
  • Editing
  • Marketing
  • Release - to cinemas or streaming
All owned by Disney

RISK
  • Success is difficult to predict so companies rely on big hits to cover the cost of failures. 
IN MOVIES/TV
  • Sequels, spin offs, repeating genres (e.g. Disney and superheroes), choice of actors, remakes can easily to reduce risk.
IN NEWS
  • Repeating narratives, stories and celebrities reduces risk.
Impose scarcity
  • Copyright laws
Exclusive to streaming services (e.g. Disney+)
Make less copies (Disney vault system)

Technological developments are isolating people.

CONGLOMERATE: A business formed by the purchase of other businesses.
GLOBAL CONGLOMERATE: The same, but with businesses in more than one country.

DISNEY VS NETFLIX
Disney is a global entertainment conglomerate which makes films for the mass entertainment market. In order to increase their success and take over competitors, Disney use a range of strategies that allow them to continue their growth and widen their audience. Disney launching Disney+ is an example of vertical integration. Creating an area where their films can be distributed allows Disney to own the entire film making process.



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