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MV Question

Typically, music videos are used to create and promote a profitable artist image, however, some artists choose to leave their own political ideas and ideologies within their work, through the media language used in their video. One example being Childish Gambino, who left strong messages surrounding gun violence in his 'This Is America' video. In Radiohead's 'Burn The Witch' , binary opposites are used to create progressive viewpoints. Scenes of a picturesque, idyllic town, whose residents complete innocent jobs such as painting and gardening contrast what is seen later on in the video, where in three minutes' time a friendly inspector is burnt for sacrifice. The binary opposite of civillisation and barbarism shown in the video show Radiohead's political ideas: that the public are easily influenced by political ideas. The power the Wickerman holds over the village is evident through camera angle. A low angle is used when the Wickerman is first revealed, show...
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Radio Stations Stats

Capital FM ● 9.6m weekly listeners - more than Radio 1 ●Popular music, news ●Most listened to by ages 15-34 ●Private network - owned by Global ● funded by advertisments BBC Radio 2  ● 13m weekly listeners - more than radio 1, most listened to radio station ●Targets over 35s, music, news ●Public Network, funded by TV license Smooth Radio ● 6.6.m weekly listeners ●mostly listed to by over 40s ●Private network - Owned by Global ●Owned by advertisements
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BBC Regulation

 Watershed at 9pm - swearing, 15+ rated shows Regulated by OFCOM - regulatory body that uphold the BBC's Values, process complaints Love Island receive thousands of OCFOM complaints a year Shirky -publish then filter Royal Charter OFCOM must: enable the BBC to fulfil its mission and promote the public purposes protect fair and effective competition produce an operating framework OFCOM'S requirements impartial news and information educative high quality, distinctive programmes reflecting, representing and serving all communities across Britain supporting creative industries - keep arts alive reflecting the UK and its values to the world Impossible for OFCOM to regulate the BBC effectively https://www.bbc.co.uk/news/entertainment-arts-63805821 OFCOM to regulate BBC's online services more  More money is being invested into digital news.  OFCOM have to review more complaints.  BBC aim to be a digital first organisation. https://www.bbc.co.uk/news/entertainment-arts-63805...
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Film Production

  FILM PRODUCTION  P roduction S tages 1. Development 2. Pre Production  3. Production 4. Post Production 5. Distribution Indie companies may alter the production schedule to fit their budget. PRODUCTION Technology advanced ------> physical film -----> digital -------> some say digital film is less authentic. Sound ------ > silent --> noise -------> quality increased -------> dubbing, foley CGI - computer generated images -------> cost reduction -------> less real MARKETING above the line below the line Billboard Trailer Merchandise Social Media ( unless paid for ) Brand Partnerships Word of mouth #glicked #barbenhiemer Press Tours Watch parties Micro influencers £70 million out of a £100 million budget film is spent on marketing THE PURGE: $5m production, $20m marketing AVENGERS:ENDGAME: $200 Million out of $356 Million DISTRIBUTION streaming cinema watch parties - twitch, kick DVD VHS  unofficial: social media - tiktok Streaming Wars Cine...
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Representation - Driving Test

Image
 
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Audience and Identity

  MOTIVATION MODEL                                                                                                                                1. Action - Limited time events / scorpions 2.   Social - The ability to invite friends to your island (pandemic) 3. Mastery - Best island, most money 4. Achievement - Unlocking new areas and items 5. Immersion - Being able to immerse into the animal crossing world (pandemic) 6. Creativity - Creating your own island layout, house                                                       ...
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Representation

Representation   DEFINITION : How the media portrays events, issues and social groups. Controlled by the power of industry leaders.                                                C lass A ge G ender E thnicity D isability STUART HALL Keyword: POWER Audience are active and respond to media G ossip mags, Music Videos, Adverts -----> Ideology lurk beneath them. 1. Dominant reading - agree 2 . Negotiated reading - partially agree 3. Rejected reading - disagree CASE STUDY Avengers : Ideology showing that all women can be powerful and strong - shown through a diverse  group of women. Shows the inclusivity of Marvel as a brand. Promoting feminism.                                REJECTED - T okenistic representation as main characters are all male.         ...
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