Dove
DOVE Dove traditionally advertised using typical looking models in natural situations - often using the product and smiling. This is similar to typical body product advertisements that show nice looking women using the product advertised. However, Dove's traditional advertisements have far less sexual appeal than most typical ads. This represents women a lot more realistically, and traditional for the time as most were depicted as wives. In this print advertisement, the model is pictured with a child, creating a traditional, household situation. THE GOOD MOTHER STEREOTYPE cooks, cleans, cares for child happy glamorous, calm, loving, organised well behaved children, everything goes smoothly The advertisement uses media language to create feelings of shock and fear. A plain grey background is used to create simplicity - this drags attention to the subject of the image, a child with an exposed brain. The colour ...